Artistic direction & branding
New visual identity for the Domaine Saint Roch in Couvin, Belgium
With its forests, fields, its lake and river Saint Roch offer a privileged natural enclave in the south of Belgium. It's a place to get married, to share, to learn and also to enjoy a simple moment of conviviality. Domaine Saint Roch continues to develop its services and wishes to open to permaculture. One of the objective was to find a simple graphic universe that is adaptable to all types of actual and future ausages. The redesign of the visual identity was inspired by the structure of the old forge's arch in the middle of the domain. The symbol is created by the negative shape that resulted from the monument.