KULT – ōnō

Founded during the Covid-19 pandemic, KULT began as a homemade water kefir with European ambitions. Crafted from organic ingredients, live cultures and bold flavours, the brand set out to rethink what a soft drink could be.

KULT was never the problem.

The product already had everything it needed: organic ingredients, live fermentation, great taste, bold recipes and a loyal following. What it lacked was a visual language capable of expressing the same intensity.
Rather than repositioning the brand, we distilled it.

Introduced in 2026, the new identity launched alongside a redesigned range of cans, now rolling out across Belgium, Switzerland, the Netherlands and an expanding number of European markets.

The identity is built around a simple principle: living systems never stand still. Neither should graphic ones.

Like fermentation itself, the identity is shaped by transformation rather than ornament. The result is a brand that feels as alive as the product it contains: distinctive, expressive and always fermenting.