Mons Arts de la Scène

The visual identity of Mars has been evolving continuously since 2014.

At its core stands a bold arrow: a simple and unmistakable symbol that points forward, calls for movement, and invites discovery. It has become a constant presence across every season, every campaign, and every encounter with the institution.

Rather than reinventing the identity each year, the challenge has always been to push the same set of constraints towards new horizons. How can a familiar visual language remain surprising? How can a recognisable system generate fresh expectations season after season?

The answer lies in constant exploration. The arrow remains. The destination changes. Every new programme becomes an opportunity to reinterpret the identity, expand its vocabulary, and renew the promise of Mars.

From theatre and music to circus, dance, and site-specific experiences, Mars offers a multitude of journeys. The identity acts as both a landmark and a compass: a consistent guide through an ever-changing landscape of live performance.