Fils Unique

Iconic New York retailer

Description

"Fils Unique" means "Only Son" in French . In many cultures, only children are perceived as insolent and selfish. But like men evolve from boyhood to manhood, with time, insolence is humbled and softened into refinement and discernment. Fils Unique is what we are, literally, and it’s also our ethos: a benevolent exactingness. The only cufflinks you’ll see from us are those that have passed the rigorous “would we wear these?” test, not the “would these sell?” one. And our standards are high.Fils Unique create lines of very elegant cufflinks that bring an offbeat touch to the person who wears them.The only sons (Fils Unique in french) are sometimes selfish and selfserving. Fils unique's cufflinks are like a small selfish pleasure you giving yourself.

We have to dream "wild" inside our city-life. The leopard is a savage animal exclusively solitary; he reflects an image of elegance, refinement & power. The skull is a recurrent theme in Fils Unique's collections.

Credits
Year
2017
Client
Files Unique - New york
Role

Screenshot of the film: Zanfer Taketomo / Editing and Direction Nikhil Shah
Design & Art direction: ōnō studio

Images
No items found.